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Article Marketing: A Few Tips and Strategies

By Charles Harmon

If you have been around internet marketing for a while, even just getting started, you surely have heard about article marketing. Sometimes the term article marketing is not used and all that is said is submitting articles to directories. When you do you always include a link(s) in the author’s box. That little link is oftentimes the main reason for the article. Yes, the article should contain useful information too so others will want to put it on their websites. In addition you don’t want to get the reputation of putting up spam just for the sake of getting an article “up there.”

The real purpose in article marketing is not only to get a link or hopefully many links to your website where the link is pointing, but the traffic that link will bring. If you have something you are selling or promoting the traffic can be worth gold. If article marketing is not your reason for submitting the article, maybe you just want to get name exposure. If that’s the case why not combine article marketing with it and make a little money in the process?

In article marketing the link itself, if structured properly, will help boost your Google page rank a little, and if there are many links from other websites with your article on it that will help even more. That is, assuming those pages with your article are not in Google’s Supplemental Index. That’s another topic, but suffice it to say, most any other relevant link to your site from an article you have circulating around the ‘net that’s on someone’s web page should help in bettering your site’s ratings.

Article marketing is a great way to increase your traffic, establish yourself as an expert in your field and gain publicity. Writing and distributing articles online really can do all of that for you.

Here are a few article marketing tips to keep in mind:

Write quality articles – Don’t write articles just for the sake of building incoming links. Sure this is a great reason to write and distribute articles but you also want your article to work extra hard for you. By writing a quality article you can get those incoming links but also get other business owners to place your articles on their websites (even more incoming links – not to mention traffic). Now that’s smart article marketing.

And for icing on the cake when article marketing, your article may get picked up and published by a large off-line or online publication. Now wouldn’t that put you in the spotlight? Mediocre articles just won’t cut it or get you the same results. So if you’re going to spend the time writing and distributing articles, why not make your article marketing really work for you?

Be the Expert – When writing see yourself as the expert. You chose this field and it’s your job to communicate your knowledge with your customers. Believe you’re the expert and let it show in your writing. Remember if you don’t class yourself as an expert in your field it’s unlikely anyone else will do it for you. Smart article marketing can project your image as an expert. If you’re knowledgeable in your field why not go for being the next expert?

Don’t waste your article marketing ability. Write Author Bio’s that Sell – Many people make the mistake of writing the same mundane author bio “Sally Sweetheart is the owner of a website called Sally’s Sweethearts Forever.com and enjoys writing” – Don’t waste that valuable real estate at the end of your articles. If you’ve written a good article the reader will look at the author bio and if intrigued will click over to learn more.

Be precise and write a benefit oriented author bio – To learn more about how to be a real sweetheart and keep your sweetheart forever visit sallyssweetheartsforever.com – or – For a free 15 page report on keeping your sweetheart visit sallyssweetheartsforever.com. See the difference? Concentrate on the benefit to the reader at all times. It will make your article marketing for sallyssweetheartsforever.com very potent.

If you don’t have a website and still want to write articles and do article marketing you have other choices that are beneficial to you. Some article directories will still let you put a link to an affiliate site. In those cases, you have to sign up as an affiliate at that sight where your link is pointing. If someone clicks through to the affiliate site your link goes to and makes a purchase you will earn a commission. That’s not the best way to go, but if you have no site or for whatever reason don’t want a website then it’s an option for a potential profit. You don’t want to waste any article marketing opportunity.

The other option if you don’t have a site and want to submit articles to directories or even other sites, is to create a site. If you don’t know how there are scores of free sites you can get and even free hosting with no advertising, but you have to do some deep searching to find those free no-advertising website hosting companies. An easy way to get a site is to create a site with one of the free blog or CMS sites. They make it real easy and it’s possible to have first class site even using those free platforms. Here is an informative site about online dating built with WordPress, a free blog platform.

Whatever way you want to do it article marketing can jump start your money making internet marketing trip. It’s possible you can make money off s single article for a long time off that one-time effort. Imagine if you wrote a lot of articles and had links going to many sites of yours or even just one or two sites with a lot of pages. You can be one of those who have learned to make the internet pay you, maybe even handsomely.

Copyright © Charles Harmon

Charles is interested in the online dating scene and information about it. If you have traveled to an interesting place leave a comment about it at travellistics.

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